Effective Website Link Building using SEO
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Two digital marketing experts planning about SEO and link building strategies. PHOTO:
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To understand the effectiveness of website link
building using SEO there is a need to first be acquainted with the phrase link
building.
Link building is the act of getting hyperlinks
from other sites to your own site. A hyperlink is not a super link but just a
link that you believe matches the content on your site and therefore this link
helps users navigate between pages.
Link building is not an easy process. This is
what Search Engines use to crawl the web hence the need to know how to build
high-quality links that will put you ahead of the pack.
Link Building and Search Engines
Search engines use links to do two things:
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To discover new pages on the web
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To help rank pages
Search engines crawl pages, extract their content
and use the same for indexing purposes. This is used to weigh if the page is of
sufficient quality to be ranked under specific keywords to be ranked. The
higher the quality of links, the more likely the site ranks highly.
There are three types of links that count in SEO
link building. There are internal links and these stem from your site. Outbound
links leave your site and go to another and lastly, inbound links also known as
backlinks are links from other sites. Healthy links can get you started.
Steps to take before effective SEO Link Building
At Wordspeak Media, we know that building links
without great content is an exercise in futility. Great content is an
indication of relevant and trustworthy information. You will, therefore, need
to do the following:
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Come up with a great content
marketing strategy
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Generate appealing headlines
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Optimize your keywords
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Follow the rules that accompany
great copywriting
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Use images and videos
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Have a checklist, ebooks or any
other resources that will pull people in
SEO Link Building Methods
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It should be noted that what worked before might
be obsolete today. There are methods that were made ineffective thanks to the
Google algorithm update hence the need to know what is effective and relevant.
1. Writing guest posts
This is a form of content-based link building.
You can pitch content ideas to the owner of a site and ask if you can write a
guest post. This is a mutual agreement where you get organic backlinks and the
site owner gets quality content. You will also be exposing your site to more traffic.
2. Make use of the skyscraper
technique
It is said to be one of the most difficult
techniques to actualize but it is quite effective. All it takes is creating
content around a subject that everyone in a particular field is facing and
giving viable solutions. This makes you an authority on the subject and
backlinks are generated as a result of traffic by readers who see you as the
go-to source.
3. Evergreen topics and keywords
Everyone knows how tempting it is to go with the
trend. Everyone is writing about a hot topic, perhaps you should think of an
ever hot topic that will be relevant no matter the subject of the day. After
all, aren’t people seeking fresh ideas?
4. Create resource pages
A resource page contains informative articles
that are related to the topic on the website. A resource page normally results
in emails from other link builders
5. Broken link building
There are plenty of broken links on the internet
and some are available on valuable sites. The aim here is to approach the
webmaster and give them a fully operational link in exchange for a broken one.
This process can be repeated several times.
6. Blog commenting
This might not seem like a big deal but it is.
Make meaningful comments on blogs you like and you will soon have a thread of
comments from readers who find your pieces worthy. At the end of it all, their
curiosity will be elated and they will follow you back home to get the rest of
the goodies. You can be the pied piper of comments.
7. Email signatures
You do not want to bombard people with emails
about your business but you can still find a way by ensuring your email
signature advertises you. For instance, add a link to your site as a signature
and every time you send an email you are driving someone to your site.
In a Nut Shell
The ability to connect your site through others
will allow you to reach a fresh audience. The more the traffic the likely the
number of potential customers for your business. Backlinks and site relevance
go hand in hand. These tips will help you build effective Wordspeak that will boost your online presence.
If you find this content useful, kindly don't hesitate to comment below. I am available for writing services. Connect with me today on Skype, Mercy.Opande and let us tell a whole new business story.
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