Kenyan Media serving Junk
As Kenyans we complain about the bad publicity that
the Western media is giving us. This is because they are selling us short but
come back home, is the Kenyan Media doing a better job? With media houses
hiring celebrities instead of trained media professionals, we are seeing
showbiz on our television instead of news.
A section of Kenyan journalists at a function/PHOTO COURTESY.
Ethics have gone down the drain. This is seen by the
very fact of journalists posting suggestive updates on their social network
page and leaving Kenyans insulting themselves. Another evidence of lack of
regard for ethics are radio talk shows in the morning talking about sex,
infidelity and callers whose mouths just vomit vulgarity.
The media is so influential in the society. It actually
sets the agenda of what is important. When you bring a lady who has forsaken
her African skin and dresses skimpily on national television, you are not
informing, you are setting a trend. When you put a politician on air and cannot
control them then that is lack of professionalism. You can save Kenya.
The media is a watchdog. Kenyans see their country
through the eyes of the media. Imagine eating junk food every day. Will you be
healthy? Is Kenya all about abusive politicians, sex and groundies? There is a
real need for real news that advocates for the ‘’maendeleo’’ agenda.
Celebrities posing as journalists are bad news for
the media in Kenya. It is true that they rake in millions in terms of
advertisements but when it comes to informing the common man, there is a
famine. Kenyans want news not entertainment. There was a time news was all
about bestiality and the act become very popular in the media since a monkey
see, a monkey do. Remember the issue of women beating up their husbands?
Professionals know where the boundaries lie and they
feed you on news instead of hype. News is not something that gets your emotions
going. News is information that has to be told and its impact must be weighed.
Media houses should be very serious if they want to
maintain standards and integrity. They are not supposed to go out and declare
political support. Presenters are sexing up the news and being paid millions
while the reporter or writer out in the field earns peanuts.
If we want a good image outside we should start at
home. Media is a channel that passes information and that should be the case in
Kenya. If there is need for entertainment then we will get a movie and some
popcorns.
ABOUT THE AUTHOR
Mercy Opande is a Communications student at Egerton University Kenya.
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